Reframe the Debate Workshop! Advanced Messaging & Framing (Lakoff)

March 8, 2020 @ 11:00 am – 4:00 pm America/New York Timezone
FCDC HQ Conference Room
8500 Executive Park Avenue Suite 402
VA 22031
Antonia Scatton

This is a special one-time only opportunity for FCDC members to participate free of charge in an advanced messaging workshop being developed by Antonia Scatton, former FCDC Executive Director.

Antonia has worked extensively with cognitive linguist and progressive messaging guru, George Lakoff, who is known for his strategies for reframing the public debate and taking it back from the conservative movement.

Antonia has developed this training to help people put his work and other cutting edge techniques in cognitive science, into practice in their day to day political communication.

Due to the high level of group discussion and participation required in the workshop, the event will be limited to the first 12 people who sign up.

Lunch will be provided.

REFRAME THE DEBATE: How to effectively sell the truth in the age of disinformation
Professional development workshop for political communications professionals and other stakeholders.

The conservative movement has spent fifty years working to take over our public debate, and they have succeeded beyond their wildest dreams. They effectively communicate a common set of values and beliefs and they are willing to use any psychological tactic that works, up to and including gaslighting.

Those tactics do work. Progressives need to understand what conservatives are doing in order to defend ourselves. We need to learn and use some of those tactics to promote the truth, if we want to effectively counter their disinformation.

Veteran political consultant Antonia Scatton spent years gathering the help we need from experts across disciplines, from cognitive science, linguistics and behavioral psychology to marketing and advertising, political history and moral philosophy, including from renowned cognitive linguistics expert and progressive messaging guru George Lakoff, with whom Antonia worked full-time for more than a year.

For the first time, Antonia has distilled all of this information into a transformative one-day workshop that, rather than just telling you what to say, changes how you think. She gives you the tools you need to figure out for yourself what to say, every day, to wrestle control of the public debate back from your opposition.

This intense and engaging workshop will involve experiments and group discussion throughout, as opposed to just Q&A at the end of each session.

Part 1: Language and the Brain

Crash course on how language influences thinking, emotional reactions and decision making. Includes framing, agenda setting, and manipulation of “tribal” instincts and subconscious emotions via neurochemicals and hormones. How to motivate behavioral change and influence both short-term decision making and long-term political and moral worldviews and identities.


Part 2: Verbalizing our Belief System

How to articulate what we believe. Everyone knows conservatives are for free markets, gun rights and personal responsibility, and against taxes, abortion and using government to solve social problems. We look at the values that form the common foundation of our policies and draw from them a set of broader themes like those just listed for conservatives.

Part 3: Practical Application: Analyze and Reframe

Combine and apply the content from sessions one and two. Using a sample issue, Antonia will guide participants through a step-by-step method for developing a strategy to change the debate.